Strategic Analysis of PT Kalbe Farma, Tbk. (KLBF)

Melina, Melina (2025) Strategic Analysis of PT Kalbe Farma, Tbk. (KLBF). Dinasti International Journal of Education Management and Social Science (DIJEMSS), 7 (2). pp. 1606-1614. ISSN 2686-6331

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Abstract

This study analyzes the business strategy of PT Kalbe Farma, Tbk (KLBF) in addressing the dynamics of the national and global pharmaceutical industry. The analysis was conducted using a strategic management approach through IFE, EFE, CPM, SWOT, SPACE, BCG, IE, Grand Strategy, and QSPM matrices. Based on the analysis, the priority strategies recommended for KLBF are market penetration, product development, market development, and both horizontal and vertical integration, with a focus on the prescription drug and nutrition divisions. Strategy implementation emphasizes strengthening research, developing value-added products, eco-friendly operational efficiency, digitalization, and international market expansion. These findings highlight the importance of synergy among innovation, efficiency, and digitalization to enhance KLBF’s competitiveness.

Item Type:	Article
Uncontrolled Keywords:	Business Strategy, Strategic Management, Strategic Analysis Tools, PT Kalbe Farma, Tbk. (KLBF), Pharmaceutical Industry
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Postgraduate Programs > Master Program in Management
Depositing User:	MELINA
Date Deposited:	01 Jul 2026 09:05
Last Modified:	01 Jul 2026 09:05
URI:	http://repository.ubaya.ac.id/id/eprint/50905

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