Rekonstruksi Strategi Operasi Di Tengah Disrupsi Digital Dan Transformasi Global

Eleazar, Rudolf (2026) Rekonstruksi Strategi Operasi Di Tengah Disrupsi Digital Dan Transformasi Global. Al Yasini: Jurnal Keislaman, Sosial, Hukum dan Pendidikan, 11 (4). p. 257. ISSN 2527-6603

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Abstract

The advancement of digital technology and globalization has encouraged organizations to adapt their operational strategies to remain competitive. This study aims to analyze the impact of digital transformation on operations strategy through case studies of UPS and Starbucks. A qualitative case study approach was employed using secondary data from company reports and academic literature. The findings reveal that UPS utilizes automation, RFID, and Artificial Intelligence (AI) to enhance operational efficiency , speed, and reliability. Meanwhile, Starbucks implements an omnichannel strategy to improve customer experience and convenience. The study highlights that successful digital transformation depends not only on technology but also on human resource readines s, organizational culture, and the ability to build agility and resilience. Therefore, modern operations strategies should integrate technology, people, and organizational resilience to address global business challenges

Item Type:	Article
Uncontrolled Keywords:	Operations Strategy; Digital Transformation; Agility; Resilience; UPS Starbucks.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	BAMBANG SEPTIAWAN
Date Deposited:	02 Jul 2026 08:22
Last Modified:	02 Jul 2026 08:22
URI:	http://repository.ubaya.ac.id/id/eprint/50906

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