Pengembangan Bisnis Baru Fesyen Pria Bergaya Korea Dan China Melalui Pendekatan Design Thinking Dalam Mendukung Ekonomi Kreatif

Jordan Tang, Dede and Setyaningrum, Idfi and Ariani, Mintarti (2026) Pengembangan Bisnis Baru Fesyen Pria Bergaya Korea Dan China Melalui Pendekatan Design Thinking Dalam Mendukung Ekonomi Kreatif. COSTING: Journal of Economic, Business and Accounting, 9 (3). pp. 1762-1774. ISSN 2597-5234

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Abstract

This study examines the influence of Asian popular culture trends, particularly from Korea and China, on the transformation of men’s fashion preferences in Indonesia. This phenomenon has become increasingly relevant as many local fashion startups face business challenges due to a mismatch between product aesthetics and market expectations (product-market mismatch). To address this issue, the study employs an applied qualitative approach by implementing Design Thinkingas the primary human-centered frameworkfor product development. Data were collected through a triangulation method, including in-depth interviews, market observations of Generation Z, and an extensive literature review.The findings indicate that the implementation of the Design Thinking stages, ranging from empathy and problem definition to ideation, prototyping, and iterative testing, successfully produced menswear designs inspired by East Asian aesthetics, such as oversized silhouettes and layering techniques, while remaining adaptable to Indonesia’s tropical climate. Product modifications through the use of breathable, sweat-resistant materials effectively addressed consumers’ pain points related to comfort and mobility inurban environments.This study concludes that integrating global fashion trends with local comfort requirements not only generates commercially validated product innovation but also contributes to enhancing the skills of local tailors, thereby strengthening the sustainabilityof the Creative Economyecosystem

Item Type:	Article
Uncontrolled Keywords:	Asian Pop Culture, Design Thinking, Men's Fesyen, Creative Economy, Tropical Climate
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Mintarti Ariani 3146
Date Deposited:	27 Jul 2026 03:24
Last Modified:	27 Jul 2026 03:24
URI:	http://repository.ubaya.ac.id/id/eprint/51013

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