Pengembangan Strategi Kompetetif Pt Bangun Kosambi Sukses Tbk, Melalui Pendekatan Blue Ocean Strategy

Soebroto, Surya (2026) Pengembangan Strategi Kompetetif Pt Bangun Kosambi Sukses Tbk, Melalui Pendekatan Blue Ocean Strategy. Al Yasini: Jurnal Keislaman, Sosial, Hukum dan Pendidikan, 11 (4). p. 423. ISSN 2527-6603

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Abstract

This study aims to analyze the business strategy of PT Bangun Kosambi Sukses Tbk (CBDK) in addressing competition in the property industry using the Blue Ocean Strategy approach. The analysis employs PEST Analysis, Porter's Five Forces, Value Chain Analysis, Competitive Profile Matrix (CPM), and the Four Actions Framework. The results indicate that CBDK's key strengths lie in its strategic location and business growth, while its main challenges include limited brand awareness and market share. The proposed strategy focuses on developing a property-as-a-service concept, integrating digital technology, strengthening the live-work-stay ecosystem, and implementing ESG principles to create new value and enhance the company's competitive advantage.

Item Type:	Article
Uncontrolled Keywords:	Blue Ocean Strategy, business strategy, property industry, competitive advantage. Abstract
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	BAMBANG SEPTIAWAN
Date Deposited:	31 Jul 2026 06:40
Last Modified:	31 Jul 2026 06:40
URI:	http://repository.ubaya.ac.id/id/eprint/51072

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