Rethinking Escalation of Commitment in New Product Development : Drivers and Governance

Adhyaksa, Fajar Mahesa (2026) Rethinking Escalation of Commitment in New Product Development : Drivers and Governance. Jurnal Ilmiah Manajemen Ekonomi dan Akuntansi, 10 (3). pp. 187-203. ISSN 2621-5306

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Abstract

New product development (NPD) projects are highly vulnerable to escalation of commitment due to behavioral biases and agency incentives. Integrating Behavioral Decision Theory and Agency Theory, this study identifies that escalation is driven by past experiences (prior failures, ownership), cognitive biases (confirmation bias, overconfidence), and agency conflicts (reputation, compensation, emotional attachment). To mitigate this behavior and improve innovation governance, firms can implement open innovation, leadership changes, and failure recognition systems. In conclusion, this study bridges theory and practice by offering actionable organizational solutions to mitigate costly escalation in underperforming projects.

Item Type:	Article
Uncontrolled Keywords:	Eskalasi Komitmen; Pengembangan Produk Baru; Teori Keputusan Perilaku; Teori Keagenan.
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Postgraduate Programs > Master Program in Accounting
Depositing User:	Amirul Ulum 195027
Date Deposited:	03 Aug 2026 10:28
Last Modified:	01 Oct 2026 03:16
URI:	http://repository.ubaya.ac.id/id/eprint/51096

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