The Influence Of Hr Practices On Employer Branding And Employee Engagement And Its Impact On Talent Retention At Pt Bumi Hutani Lestari

Veronika, Nova Devina and Murhadi, Werner R (2026) The Influence Of Hr Practices On Employer Branding And Employee Engagement And Its Impact On Talent Retention At Pt Bumi Hutani Lestari. Academia Open Journal, 11 (2). pp. 1-11. ISSN 2714-7444 (In Press)

PDF ARTIKEL NOVA_merged.pdf - Published Version Available under License Creative Commons Attribution No Derivatives. Download (882kB)

Abstract

This study aims to analyze the effect of HR practices on employer branding, employee engagement, and talent retention at PT Bumi Hutani Lestari (PT BHL). This research employed a quantitative approach using a survey method with 297 respondents. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The findings indicate that HR practices have a positive and significant effect on employer branding and employee engagement. Furthermore, employer branding has a positive and significant effect on both employee engagement and talent retention. The results also reveal that employee engagement positively and significantly influences talent retention. These findings suggest that effective HR practices strengthen the company’s employer branding, enhance employee engagement, and improve the organization’s ability to retain talented employees.

Item Type:	Article
Uncontrolled Keywords:	HR Practices, Employer Branding, Employee Engagement, Talent Retention, Structural Equation Modeling.
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	NOVA DEVINA VERONIKA
Date Deposited:	04 Aug 2026 04:32
Last Modified:	04 Aug 2026 04:32
URI:	http://repository.ubaya.ac.id/id/eprint/51097

Actions (login required)

View Item