Value Chain Concept on Strategic CSR Program: A Case Study of Martha Tilaar Group

Koan, Dianne Frisko (2013) Value Chain Concept on Strategic CSR Program: A Case Study of Martha Tilaar Group. In: The 10th International Annual Symposium Management INSYIMA) : Challenges and Opportunities of The Leading Edge in World Class Supply Chain Management. Jurusan Manajemen, FBE-Universitas Surabaya. ISBN 978-979-99365-7-8

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In response to the business ethics and most demand raise from stakeholder, companies conduct it social responsibility program in such ways. This condition has created prominent growth of Corporate Social responsibility (CSR) in business sectors for the last decade. Refer to CSR development, companies might categorized doing charity, community development, or strategic CSR while conduct their social program. This study aim to capture the way company perform their CSR’ program in strategic way using pattern of value chain concept. As qualitative research, this case study explores a big cosmetics company in Indonesia. Data collection was done through depth interviews, observations, and document analysis. This study conveys, that company has exercised value chain concept as framework to execute CSR program strategically. The case expresses that benefit doing socially responsible in strategic way, could in line with sustainable profit generated by company.

Item Type: Book Section
Uncontrolled Keywords: Corporate Social Responsibility, Value Chain, Strategic CSR
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Business and Economic > Department of Accounting
Depositing User: Eko Setiawan 194014
Date Deposited: 19 Mar 2014 05:53
Last Modified: 19 Apr 2023 08:02

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