THE EFFECT OF GREEN PERCEIVED VALUE AND GREEN PERCEIVED RISK TOWARD GREEN PURCHASE INTENTION THROUGH GREEN TRUST

VINTA, FRAN SINDU and Anandya, Dudi and ., Indarini (2014) THE EFFECT OF GREEN PERCEIVED VALUE AND GREEN PERCEIVED RISK TOWARD GREEN PURCHASE INTENTION THROUGH GREEN TRUST. In: Proceeding 11th International Symposium on Management (INSYMA). Department of Management University of Surabaya, Surabaya, pp. 106-115. ISBN 978-979-99365-8-5

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Abstract

This study aims to know and analyze the influence of green perceived value and green perceived risk on green purchase intention from mediation effect of green trust AC low watt in Surabaya. The results of this study showes the influence of green perceived value on green trust, green trust on green purchase intention, and green perceived value on green purchase intention. While the influence of green perceived risk on green trust and green perceived risk on green purchase intention rejected. Key Words: Green Perceived Value, Green Perceived Risk, Green Trust, Green Purchase Intention

Item Type: Book Section
Uncontrolled Keywords: Green Perceived Value, Green Perceived Risk, Green Trust, Green Purchase Intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: DUDI ANANDYA
Date Deposited: 21 Mar 2014 03:15
Last Modified: 01 Oct 2015 01:24
URI: http://repository.ubaya.ac.id/id/eprint/8673

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