Meitha, Rosita and Pawitra, Theresia and ., Sofianti and ., Situarny (2003) Analisis Ekuitas Merek & Ekuitas Pelanggan Pada Consumer Goods. In: Proceedings 2nd National Industrial Engineering Conference. Industrial Engineering in a competitive and borderless world : Success through Business system integration, 9-11 Oktober 2003, University of Surabaya.
., Situarny (2003) Analisis Brand Equity Dihubungkan dengan Customer Equity pada Bimoli dan Filma. [Undergraduate thesis]