Gunatirin, Elly Yuliandari and Wijanarko, Gugus and Amaliyah, Amaliyah and Deli, Mazzlida Mat (2023) Model of Rational and Emotional Decision Making in The First Purchase of Cosmetics. TIJAB (The International Journal of Applied Business), 7 (2). pp. 152-161. ISSN 2599-0705