Items where Author is "Handoko, Florencia Desmonda"

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Halim, Laurentia Verina and Yuwanto, Listyo and Handoko, Florencia Desmonda and Kurniawan, Angella Damarratri (2024) eWOM, Brand Image, Celebrity Endorsement, and Purchase Intention in Z Generation: Evidence in Indonesia. In: Management in Marketing Communications. IntechOpen, pp. 1-23. (In Press)

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