Items where Author is "Marsasi, Endy Gunanto"

Article

Wiganda, Siska and Marsasi, Endy Gunanto (2023) How Gratitude and Self-Image Congruency Can Affect Satisfaction, Trust, Affective Commitment. Jurnal Mix : Jurnal Ilmiah Manajemen, 13 (1). pp. 1-17. ISSN 2088-1231 (Submitted)

Yuanita, Asih Dewi and Marsasi, Endy Gunanto (2022) The Effect Of Brand Attachment, Brand Experience, And Self-Image Congruence On The Purchase Intention Of Luxury Brand. Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK), 11 (3). pp. 292-310. ISSN 2087 - 9954; e-ISSN 2550 - 0066

Barqiah, Sarah and Marsasi, Endy Gunanto (2022) The Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking Products. Jurnal Organisasi dan Manajemen, 8 (2). pp. 100-112. ISSN 2085-9686 (Print); 2442-9155 (Online)