Items where Author is "Phuong, Do Thi Thanh"

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Tedjakusuma, Adi Prasetyo and Silalahi, Andri Dayarana K. and Eunike, Ixora Javanisa and Phuong, Do Thi Thanh and Riantama, Dalianus (2025) The trust-driven path to consumer engagement behaviors: Exploring the role of streamer and platform characteristics in live-streaming E-commerce. Digital Business. p. 100115. (In Press)

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