Santoso, Elvina Yohana and Murhadi, Werner Ria (2023) A Blue Ocean Strategy for Herbal Liniment: Escaping Tight Competition in Indonesian Market. Matrik: Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 17 (2). pp. 153-170. ISSN 1978-2853; E-ISSN 2302-8890
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