Anandya, Dudi and Wewengkang, Monica Engelica and Indarini, Indarini (2019) How Spoke Character Influences Brand Equity. In: Proceedings of the 5th Annual International Conference on Management Research (AICMaR 2018), 8-9 August 2018, Manado.
Wewengkang, Monica Engelica (2017) Pengaruh Spokes-Character Terhadap Komponen Brand Equity Alfamart di Surabaya. [Undergraduate thesis]