Dark tourism marketing through experience visit at East Java

Andajani, Erna (2018) Dark tourism marketing through experience visit at East Java. In: Proceeding of the 15th International Sysposium on Management (INSYMA 2018). Advances in Social Science, Education and Humanities Resarch, 186 . Atlantis press, pp. 141-143. ISBN 978-94-6252-475-0

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Tourism was one of the industrial sector which is always growth increased throughout the year and the biggest contributors in the economic development of a country. One of tourism objects to be able to be a tourist attraction is a tour in place of the former war or natural disasters and better known as the dark tourism. This research aims to examine the experience of tourist's dark tourism formed through motivation and emotional reaction. Causal research examines the tourists had visited the dark tourism in East Java. Sampling techniques using non probability with type snowball. The results of the study showed that the motivation and emotional reactions of tourists this gives the influence on tour experience in the dark tourism. The experience of tourists in the dark tourism can be used as a tool of marketing communication mix dark tourism a trusted.

Item Type: Book Section
Uncontrolled Keywords: motivation, emotional reactions, experience, dark tourism
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Erna Andajani 31137
Date Deposited: 06 Mar 2018 08:28
Last Modified: 16 Apr 2018 02:23
URI: http://repository.ubaya.ac.id/id/eprint/31801

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