PENGARUH EFEKTIVITAS PERIKLANAN TERHADAP KEBERHASILAN SENSUS PAJAK NASIONAL

Chrisdianto, R. Bernadus (2011) PENGARUH EFEKTIVITAS PERIKLANAN TERHADAP KEBERHASILAN SENSUS PAJAK NASIONAL. In: Simposium Nasional Perpajakan (SNP-3), 14 desember 2011, Universitas Trunojoyo Madura. (Unpublished)

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Abstract

This research is to provide information of the taxa € ™ s advertising benefits to support the National Tax Census, the which is done by the Directorate General of Taxation. The open variable here is the advertising's effectiveness, shown by informing, persuading, reminding, adding, adding value,VB and assisting. And the closed variable is the National Tax Census' success. The research shows that there is no benefit simultaneously or partially between the advertising effectiveness and the National Tax Census. Based on this result, Dirjen Pajak need to review the advertising' s activities, that is used as the National Tax Census' socialization. The key words here are the advertising effectiveness and the National Tax Census

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: advertising effectiveness, the National Tax Census
Subjects: H Social Sciences > HG Finance
Divisions: Polytechnic > Diploma in Tax Accounting
Depositing User: Eko Setiawan 194014
Date Deposited: 06 Mar 2015 02:13
Last Modified: 06 Mar 2015 02:13
URI: http://repository.ubaya.ac.id/id/eprint/23525

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