Pengaruh Brand Image dan Product Knowledge terhadap Purchase Intention yang Dipengaruhi oleh Variabel Moderasi Price Discount AC Merek LG di Surabaya

Kusuma, Kurnia Hadi (2010) Pengaruh Brand Image dan Product Knowledge terhadap Purchase Intention yang Dipengaruhi oleh Variabel Moderasi Price Discount AC Merek LG di Surabaya. [Undergraduate thesis]

[img]
Preview
PDF
M_4798_Abstrak.pdf

Download (70Kb) | Preview
Official URL: http://digilib.ubaya.ac.id/pustaka.php/131993

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand image dan product knowledge terhadap purchase intention yang dipengaruhi variabel moderasi price discount AC merek LG di Surabaya...

Item Type: Undergraduate thesis
Uncontrolled Keywords: Brand Image, Product Knowledge, Purchase Intention, Moderasi Price Discount
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Hari Subagijo 201031
Date Deposited: 11 Feb 2016 10:35
Last Modified: 11 Feb 2016 10:35
URI: http://repository.ubaya.ac.id/id/eprint/26679

Actions (login required)

View Item View Item