Kusuma, Kurnia Hadi (2010) Pengaruh Brand Image dan Product Knowledge terhadap Purchase Intention yang Dipengaruhi oleh Variabel Moderasi Price Discount AC Merek LG di Surabaya. [Undergraduate thesis]
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Official URL / DOI: http://digilib.ubaya.ac.id/pustaka.php/131993
Abstract
Penelitian ini bertujuan untuk menguji pengaruh brand image dan product knowledge terhadap purchase intention yang dipengaruhi variabel moderasi price discount AC merek LG di Surabaya...
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Brand Image, Product Knowledge, Purchase Intention, Moderasi Price Discount |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Users 147 not found. |
| Date Deposited: | 11 Feb 2016 10:35 |
| Last Modified: | 11 Feb 2016 10:35 |
| URI: | http://repository.ubaya.ac.id/id/eprint/26679 |
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