Kusuma, Kurnia Hadi (2010) Pengaruh Brand Image dan Product Knowledge terhadap Purchase Intention yang Dipengaruhi oleh Variabel Moderasi Price Discount AC Merek LG di Surabaya. [Undergraduate thesis]
Preview |
PDF
M_4798_Abstrak.pdf Download (72kB) | Preview |
Official URL / DOI: http://digilib.ubaya.ac.id/pustaka.php/131993
Abstract
Penelitian ini bertujuan untuk menguji pengaruh brand image dan product knowledge terhadap purchase intention yang dipengaruhi variabel moderasi price discount AC merek LG di Surabaya...
Item Type: | Undergraduate thesis |
---|---|
Uncontrolled Keywords: | Brand Image, Product Knowledge, Purchase Intention, Moderasi Price Discount |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Faculty of Business and Economic > Department of Management |
Depositing User: | Users 147 not found. |
Date Deposited: | 11 Feb 2016 10:35 |
Last Modified: | 11 Feb 2016 10:35 |
URI: | http://repository.ubaya.ac.id/id/eprint/26679 |
Actions (login required)
![]() |
View Item |