ANALISIS FAKTOR-FAKTOR FESTIVAL QUALITY: STUDI KASUS ANIME FESTIVAL ASIA INDONESIA 2014

Rahayu, Siti and Andajani, Erna (2015) ANALISIS FAKTOR-FAKTOR FESTIVAL QUALITY: STUDI KASUS ANIME FESTIVAL ASIA INDONESIA 2014. In: Prosiding Seminar Nasional & Call For Paper, Forum Manajemen Indonesia (FMI) Ke-7 Dinamika Dan Peran Ilmu Manajemen Untuk Menghadapi AEC. Forum Manajemen Indoesia, Jakarta. ISBN 978-602-73177-0-3

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Abstract

Anime Festival Asia Indonesia (AFA ID) is a cultural festival associated with the hobby of anime and performances related to Japanese culture. This festival is held from 2012 until today the number of visitors increased. The organizers try to provide a good service by providing excellent facilities such as the provision of an online ticket, decorating the stage, the room layout, and other supporting facilities.The purpose of this study aimed to confirm the factors Festival Quality on previous research relevant used at this time. The object of this study is the Anime Festival Asia Indonesia 2014 (AFA ID2014). Data processing was performed by using SPSS 18 for windows. The sampling technique used was non-probability sampling with sampling type convenience. The samples used in this study was 150 respondent. Data is processed using the mean, standard deviation, and Confirmatory Factor Analysis. The results of this study showed that of the six dimensions festival quality: facilities, staff, comfort amenities, information, convenience, and program is divided into 27 questions in previous research, is still relevant for research. There are only four elements of questions that are not used because they do not meet the specified loading factor. Comfort amenities is the factor of festival quality that can be explained best by eigenvalue of 2.72 and 90.73 variants explain

Item Type: Book Section
Uncontrolled Keywords: Service Quality, Serviescape, Festival Quality
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Eko Setiawan 194014
Date Deposited: 18 Feb 2016 05:29
Last Modified: 18 Feb 2016 05:29
URI: http://repository.ubaya.ac.id/id/eprint/26750

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