PARAMITHA, DEVINA (2016) Pengaruh Destination Image Trhadap Niat Berkunjung Kembali Wisatawan Surabaya di Soroboyo Carnival. [Undergraduate thesis]
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Abstract
Tujuanpenelitianiniadalahmengetahuipengaruhdestination image terhadapniatberkunjungkembaliwisatawan Surabaya di SuroboyoCarnival.Penelitianinimenggunakanpendekatankuantitatif.Variabel yang digunakandalampenelitianiniadalahdestination imagedanniatberkunjungkembali, Jumlahsampel yang digunakandalampenelitianiniadalahsebesar 100 sample.Teknikanalisis data menggunakanujivaliditas&reliabilitas data, deviasistandar, ujiasumsiklasik, analisisregresi, ujihipotesis. Temuanpenelitianmenunjukkanbahwaterdapatpengaruh yang signifikanniatberkunjungkembaliwisatawanyang didasarkanpadabeberapaatribut, yaitu :cognitive destination image, unique destination image, affective destination image.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | destination image, cognitive image |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Eko Wahyudi 197013 |
| Date Deposited: | 26 Jul 2016 07:30 |
| Last Modified: | 26 Jul 2016 07:30 |
| URI: | http://repository.ubaya.ac.id/id/eprint/28168 |
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