SERVICE QUALITY COMPARISON BETWEEN BLUE BIRD TAXI AND ORENZ TAXI BASED ON CONSUMER’S PERCEPTION IN SURABAYA

Siat, Alan Darmasaputra and Anandya, Dudi and Honantha, Christina Rahardja (2015) SERVICE QUALITY COMPARISON BETWEEN BLUE BIRD TAXI AND ORENZ TAXI BASED ON CONSUMER’S PERCEPTION IN SURABAYA. In: Proceeding the 12th UBAYA International Symposium on Management. Department of Management Faculty of Business and Economics Universitas Surabaya, Surabaya. ISBN 978-979-99365-9-2

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Abstract

Transportation business has grown rapidly in recent years; one of them is taxi companies. There are various taxi companies in Surabaya which provide different service quality as well. The aims of this study to compare the service quality of both most popular taxi company, Blue Bird Taxi and Orenz Taxi based on the perception of consumers in Surabaya. This research using Descriptive Data and Paired-Samples T Test with SPSS 18.0 software. Sampling techniques used in this research are non probability sampling with this type of purposive sampling. The number of samples in the study of 100 for each taxi company. The spread of samples was done by distributing questionnaires directly to some individuals who fit the characteristics and research purposes. The results of this study indicates there is a difference of service quality between Blue Bird Taxi and Orenz taxi based on consumer’s perception in Surabaya

Item Type: Book Section
Uncontrolled Keywords: Blue Bird, Orenz, Service Quality, Assurance, Responsiveness, Reliability
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Eko Setiawan 194014
Date Deposited: 01 Feb 2017 08:35
Last Modified: 01 Feb 2017 08:35
URI: http://repository.ubaya.ac.id/id/eprint/28834

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