Siat, Alan Darmasaputra and Anandya, Dudi and Rahardja, Christina (2015) Service Quality Comparison Between Blue Bird Taxi And Orenz Taxi Based On Consumer’s Perception In Surabaya. In: Proceeding 12th International Annual Symposium on Management, March 13th-15th, 2015, Makassar, South Sulawesi.
Preview |
PDF
SERVICE QUALITY COMPARISON_2012.pdf Download (1MB) | Preview |
Abstract
Transportation business has grown rapidly in recent years; one of them is taxi companies. There are various taxi companies in Surabaya which provide different service quality as well. The aims of this study to compare the service quality of both most popular taxi company, Blue Bird Taxi and Orenz Taxi based on the perception of consumers in Surabaya. This research using Descriptive Data and Paired-Samples T Test with SPSS 18.0 software. Sampling techniques used in this research are non probability sampling with this type of purposive sampling. The number of samples in the study of 100 for each taxi company. The spread of samples was done by distributing questionnaires directly to some individuals who fit the characteristics and research purposes. The results of this study indicates there is a difference of service quality between Blue Bird Taxi and Orenz taxi based on consumer’s perception in Surabaya
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Blue Bird, Orenz, Service Quality, Assurance, Responsiveness, Reliability |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Eko Setiawan 194014 |
| Date Deposited: | 01 Feb 2017 08:35 |
| Last Modified: | 31 Mar 2022 08:23 |
| URI: | http://repository.ubaya.ac.id/id/eprint/28834 |
Actions (login required)
 |
View Item |
