Pawon Genitri as a Business Unit Supporting Universitas Surabaya’s Educational Tourism

Megawati, Veny (2017) Pawon Genitri as a Business Unit Supporting Universitas Surabaya’s Educational Tourism. In: The 14th UBAYA International Annual Symposium on Management, 3-4 March 2017, Tanjung Pinang Indonesia.

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Indonesia's tourism industry has a very important role to increase the contribution to the gross domestic product (GDP) as this will result in more foreign exchange earnings (since any foreign tourists spend an average of between 1,100 dollars to 1,200 dollars per visit) and also provides employment opportunities for the people of Indonesia. Currently, Indonesia's tourism sector contributes to approximately 4% of the total economy. In 2019, Indonesian government intend to double the increase up to 8% of GDP. University of Surabaya in support of the tourism industry has made a program called educational tourism. In which this program is based on eco tourism, heritage tourism, rural tourism on the foundation of the empowerment of local people surrounding Ubaya Training Center, East Java, Trawas. To support the path of this educational tourism program, a restaurant named Pawon Genitri with the concept of Green and Health Restaurant is developed. This concept is reflected in food products, food ingredients, cooking methods, and the way they are served. The Green concept is applied in the form of independent waste management by the customer by way of sorting the organic and non-organic waste. The minimalization of the use of Styrofoam and plastic and the maximalization of the use of materials that are environmentally friendly such as banana leaves for serving food and so on. The Health concept is applied in the minimalization of the use of MSG, chemicals and dyes in food. The materials are also as fresh and organic as possible from the UTC’s garden and the surrounding community. Moreover, the cooking process will be done by not eliminating vitamin and mineral in the material. The method which is used is single case study, the data are collected through observation, interviews with the pioneers and the practitioners and document collection. The findings from this case study can be considered a model for the development of other green and healthy restaurant.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Pawon Genitri, Green and Health, Educational Tourism, University of Surabaya
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Veny Megawati 201005
Date Deposited: 02 Oct 2017 05:33
Last Modified: 12 Jul 2022 02:16

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