The effect of cognitive and affective aspects on usability

Prastawa, Heru and Ciptomulyono, Udisubakti and Singgih, Moses and Hartono, Markus (2019) The effect of cognitive and affective aspects on usability. Theoretical Issues in Ergonomics Science, 20. ISSN 1463-922X (Print), 1464-536X (Online)

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Studies on customer’s needs, desires and preferences have become highly important in the product design and development process. One consideration in usability is the cognitive aspect, which is related to the accommodation and evaluation of human cognitive capabilities, limitations and tendencies. In addition to the cognitive aspect, a recent study has shown that the affective aspect has been considered in the evaluation of product usability. Thus, both cognitive and affective aspects are deemed to be important for product design and the development process. Inherently, both aspects deliver complete human and product interaction and experience. However, studies that consider the affective process as a complement to the cognitive process for usability are relatively rare. To address this gap, this study discusses how an integrative framework of the cognitive and affective aspects can be applied to a product for usability assessment via empirical studies on e-commerce and e-learning platforms. The sample involved 230 respondents, using purposive sampling. The result shows that both cognitive and affective aspects have a significant effect, although with different weights. The affective aspect has been shown to improve product usability and user’s acceptance.

Item Type: Article
Uncontrolled Keywords: Cognitive aspect; affective aspect: usability; e-commerce web; e-learning web
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Divisions: Faculty of Engineering > Department of Industrial Engineering
Depositing User: Markus Hartono 61124
Date Deposited: 29 Jan 2019 04:30
Last Modified: 24 Mar 2021 15:59

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