Angdika, Angelina Natasya (2019) Pemodelan Bisnis Untuk Usaha Kecil Mikro Dan Menengah (UMKM) Di Bidang Kuliner Pada Era Revolusi Industri 4.0. Prosiding Seminar Nasional 2019: Sinergitas Multidisiplin Pengetahuan dan Teknologi, vol. 2, 2019, 2. p. 33. ISSN 2622-0520
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Abstract
In realizing the 4.0 industrial revolution, there are several sectors that have become priorities in the 4.0 industrial revolution, one of which is the Food and Beverage sector. However, to realize this, there are a number of problems that must be resolved, including the loss of small micro-enterprises, the small use of e-commerce by MSME owners, the lack of attention to product innovations, and lack of management and only "just do it" approach. This study aims to solve existing problems by designing a model business for culinary MSME startups with the aim of being able to adjust to the culinary business conditions in this era of industrial revolution 4.0. This study uses interview and observation methods to determine the current culinary business conditions and the problems at hand. From the results of the interview found a number of main problem points, and from these points, the author designed a new business model that is suitable for MSMEs in the era of industrial revolution 4.0. From this design, it is expected to be able to help MSMEs to catch up and be able to make a major contribution to the Indonesian economy.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | 4.0 Industrial Revolution, MSME, Culinary, Business Models, management, e-commerce |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Postgraduate Programs > Master Program in Management |
| Depositing User: | Angelina Natasya Angdika |
| Date Deposited: | 04 Apr 2019 08:16 |
| Last Modified: | 24 Mar 2021 16:07 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34635 |
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