Analysis of Arsenal FC debit card in Bank Muamalat Indonesia

Hariadi, Sugeng and Juniar, Dea Switani and Radjamin, Irzameingindra Putri (2019) Analysis of Arsenal FC debit card in Bank Muamalat Indonesia. In: Proceedings of the 16th International Symposium on Management (INSYMA 2019). Advances in Social Science, Education and Humanities Research, 308 . Atlantis Press, pp. 148-151. ISBN 978-94-6252-694-5

Sugeng Hariadi_Analysis of Arsenal FC debit card in Bank Muamalat Indonesia_ABS38.pdf

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Football is considered one of the most popular sports in the world. As a result, a reputable football club is deliberated to be a promising partner as it has many fans. Today, football is widely used by companies as the brand of products, including the financial sector in Indonesia. Several well-known clubs have partnered with banks in Indonesia to attract customers. Primary data was obtained from direct interviews with bank customers with a qualitative approach and triangulation method. The selected respondents were customers of Bank Muamalat Indonesia. The analysis shows that there is a great influence on the Arsenal Football Club as a brand in the behavior of customers in choosing football club-themed products. This research was conducted to increase attentiveness in sharia banking products in order to compete with conventional banking products.

Item Type: Book Section
Uncontrolled Keywords: consumer behavior, brand of product, sharia bank
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Ester Sri W. 196039
Date Deposited: 20 May 2019 04:16
Last Modified: 20 May 2019 04:16

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