Hariadi, Sugeng and Juniar, Dea Switani and Radjamin, Irzameingindra Putri (2019) Analysis of Arsenal FC debit card in Bank Muamalat Indonesia. In: 16th International Symposium on Management (INSYMA 2019), 4-6 March 2019, Manado.
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Abstract
Football is considered one of the most popular sports in the world. As a result, a reputable football club is deliberated to be a promising partner as it has many fans. Today, football is widely used by companies as the brand of products, including the financial sector in Indonesia. Several well-known clubs have partnered with banks in Indonesia to attract customers. Primary data was obtained from direct interviews with bank customers with a qualitative approach and triangulation method. The selected respondents were customers of Bank Muamalat Indonesia. The analysis shows that there is a great influence on the Arsenal Football Club as a brand in the behavior of customers in choosing football club-themed products. This research was conducted to increase attentiveness in sharia banking products in order to compete with conventional banking products.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | consumer behavior, brand of product, sharia bank |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Ester Sri W. 196039 |
| Date Deposited: | 20 May 2019 04:16 |
| Last Modified: | 07 Dec 2021 12:47 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34794 |
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