The Development Of Packaging Design Of Moringa Tea Bag And Moringa Powder Production Of KWT Sri Rejeki

Rani, Karina Citra and Jayani, Nikmatul Ikhrom Eka and Darmasetiawan, Noviaty Kresna and Tandelilin, Elsye and Waluyo, Prayogo Widyastoto (2021) The Development Of Packaging Design Of Moringa Tea Bag And Moringa Powder Production Of KWT Sri Rejeki. Journal of Character Education Society, 4 (3). pp. 47-59. ISSN 2614-3666

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Abstract

Sri Rejeki Farming Women Group of Bogo village (KWT) is a group formed by Bumdes Desa Bogo in the production of various types of moringa-based products, including tea and moringa powder. The quality and packaging design of the two products which was previously used are still limited in terms of stability and do not yet provide product characteristics. The aim of implementing this packaging design development program is to renew the packaging of the two products by selecting optimal packaging materials, adjusting color compositions that increase consumer preferences, implementing product characteristic logos and product information. The method of implementing these activities is carried out through training on packaging design concepts, assistance in the preparation of packaging prototypes, and application of new packaging to the products. The implementation of this activity involved KWT Sri Rejeki, PPDM Sentra Kelor team, Bumdes Langgeng Makmur, and the Bogo Village Government. The result of this program is the new packaging for tea products and Moringa leaf powder with better quality, more attractive design, additional product information and, product characteristics. Product sales have increased and consumer confidence in product quality has increased after the use of new packaging resulted from this program.

Item Type: Article
Uncontrolled Keywords: Packaging, Moringa tea, Moringa Powder, Bogo Village
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HT Communities. Classes. Races
Q Science > Q Science (General)
Divisions: Faculty of Pharmacy > Department of Pharmacy
Depositing User: KARINA CITRA RANI
Date Deposited: 30 Jul 2021 04:02
Last Modified: 30 Jul 2021 04:02
URI: http://repository.ubaya.ac.id/id/eprint/39874

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