Partner Relationship Management Architecture Design For SME During Pandemic Era

Absari, Dhiani Tresna and Soesanto, Daniel (2021) Partner Relationship Management Architecture Design For SME During Pandemic Era. KELUWIH: Jurnal Sains dan Teknologi, 2 (2). pp. 1-8. ISSN 2721-2432 (In Press)

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Abstract

The pandemic situation encourages every business, including small and medium scale, to transform towards an online business. This is done to be able to continue to reach customers and carry out existing business processes well. However, with the reduction or disappearance of face-to-face meetings, the quality of the relationship decreases both on the customer and business partner side. This research focuses on the relationship with business partners, where the exchange of information and data is not optimal in this section, and even errors can occur. Many studies have tried to optimize relationship management with business partners, but none have focused on small and medium-sized businesses during this pandemic. SME's need to manage their business relationships. However, according to research that has been done, many of these business models do not realize the importance of this, and only focus on selling.. This research aims to design PRM architecture designs for small and medium-scale enterprises in this pandemic era. This research resulted in an e-marketplace design that implements PRM for SMEs by applying a recommendation system for distributors to provide the right product to each reseller. Through the results of initial trials conducted by users, both from distributors and resellers, it is easier to understand each other's needs with this e-marketplace.

Item Type: Article
Uncontrolled Keywords: SMEs, PRM, channel management, recommendation system, pandemic
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Q Science > QA Mathematics > QA76 Computer software
Divisions: Faculty of Engineering > Department of Informatic
Depositing User: DANIEL SOESANTO
Date Deposited: 09 Aug 2021 03:11
Last Modified: 09 Aug 2021 03:11
URI: http://repository.ubaya.ac.id/id/eprint/39972

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