English Business Communication : The Current Research

Datu, Yerly Arnold and Gaspar, Besin and Limantoro, Singgih Widodo and Tjahyanto, Mario Christian Noer (2022) English Business Communication : The Current Research. Brilian Internasional Surabaya, Surabaya. ISBN 978-623-6776-37-7

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This book covers four main topics related to the current practices of English communication in business activities. First topic helps the readers enjoy the art of communication between Barrack Obama and Joe Biden by using their rhetorical devices in their speeches. Second, it is the current need as global citizens nowadays to communicate with people from other cultures effectively and appropriately to avoid or minimize the intercultural misunderstandings and misperceptions. Third, it also describes how the hospitality industry actually needs a more standard test for front-liners since it serves the customers with its hospitality. A test for specific purpose called Test of Business English Communication Competence covering speaking and writing competence as the Target Language Use (TLU) of the Front Office Division was designed to meet the challenge. The last article reveals the fact that English for Business has been growing in demands which can be a good opportunity for English trainers. However, common Business English materials that are available in the market cannot represent the needs from the companies that require Business English trainings. It also discusses the procedure of designing a good and suitable material for Business English trainings. It is expected that readers might gain the useful resources for their business activities in which English is applied.

Item Type: Book
Subjects: H Social Sciences > HB Economic Theory
P Language and Literature > PE English
Divisions: Polytechnic > Diploma in Foreign Business Language
Depositing User: Ester Sri W. 196039
Date Deposited: 23 May 2022 03:46
Last Modified: 23 May 2022 03:46
URI: http://repository.ubaya.ac.id/id/eprint/41885

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