Pengaruh Experiental Value Dan Place Food Image Terhadap Behavioral Intention Wisata Kuliner Bandung

Nugroho, Inad Wasa and Rahayu, Siti and Andajani, Erna (2020) Pengaruh Experiental Value Dan Place Food Image Terhadap Behavioral Intention Wisata Kuliner Bandung. Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori, 24 (2). pp. 45-52. ISSN 1410-9204; E-ISSN 2655-8858

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Abstract

Every tourist has a different motivation. One type of tourism that is currently growing very rapidly is the culinary industry. This study is to determine the experiential value of tourists in shaping the place food image of the city of Bandung and influencing behavioral intention. This causal type of quantitative research analyzes data using the Structural Equation Model equation. The results of the study found evidence of all research hypotheses proved to have a positive and significant influence relationship.

Item Type:	Article
Uncontrolled Keywords:	Bandung, Culinary, Tourism
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Economic Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	25 May 2022 07:51
Last Modified:	25 May 2022 07:51
URI:	http://repository.ubaya.ac.id/id/eprint/41903

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