Evaluasi Mobile Banking Adoption Intention Di BCA Dan Variabel-Variabel Yang Mendukung Use Behavior

Wijaya, Frans Maharsa (2023) Evaluasi Mobile Banking Adoption Intention Di BCA Dan Variabel-Variabel Yang Mendukung Use Behavior. BALANCE : Economic, Business, Management, and Accounting Journal, 20 (1). pp. 86-100. ISSN 1693-9352; E-ISSN 2614-820X

PDF (EVALUASI MOBILE BANKING ADOPTION INTENTION DI BCA DAN VARIABEL-VARIABEL YANG MENDUKUNG USE BEHAVIOR) Jurnal Frans_BALANCE.pdf - Published Version Download (460kB)

Abstract

The number of transactions on BCA's mobile banking channel in 2021 amounted to 61.6% of the total transactions for all media, up 16.8% compared to 2019. There has been a change in preferences for the use of financial transaction facilities by BCA customers. Therefore it is important to study the factors that motivate customers to use BCA mobile banking. This research is a case study that explains the causal relationship between performance expectancy, effort expectancy, social influence, facilitating conditions, habit, hedonic motivation, perceived value, trust, perceived risk, credibility, compatibility with lifestyle and needs and mobile banking adoption intention towards the behaviour of using mobile banking by BCA customers. Questionnaires for this study were distributed to 390 BCA customers and then processed with the help of SPSS and AMOS software using Structural Equation Modeling, data processing using Confirmatory Factor Analysis and regression analysis. The study results show that these factors positively and significantly affect customer intentions to adopt mobile banking. The choice to adopt mobile banking also has a positive and significant impact on customer behaviour when using mobile banking. Further theoretical studies are needed on trust and perceived risk considering that these findings are slightly different from previous studies. It can be examined again regarding the effect of facilitating conditions on mobile banking adoption intention, with moderating variables, namely gender and age.

Item Type:	Article
Uncontrolled Keywords:	mobile banking; adoption intention; millennials; tech savvy
Subjects:	H Social Sciences > HG Finance
Divisions:	Postgraduate Programs > Master Program in Management
Depositing User:	Frans Maharsa Wijaya
Date Deposited:	14 Feb 2023 06:07
Last Modified:	14 Feb 2023 06:07
URI:	http://repository.ubaya.ac.id/id/eprint/43299

Actions (login required)

View Item