HENDRAWAN, STEVEN (2011) Perilaku Konsumen Pembelian Trading Card Game Magic The Gathering di Surabaya. [Undergraduate thesis]
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Official URL / DOI: http://digilib.ubaya.ac.id/pustaka.php/224040
Abstract
Berbagai macam perilaku konsumen dalam membeli kartu permainan “Magic: the Gathering” yaitu untuk dijual kembali, dimainkan, dan dikoleksi, di dalam penelitian ini akan difokuskan untuk meneliti perilaku konsumen yang membeli dan memainkan kartu permainan “Magic: the Gathering” yang akan diukur melalui elemen what they buy, who is the buyer, Who is the influence in the purchasing of the product, why they buy, when they buy, where they buy, How they know about this product, how often they buy, How they feel after buying.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Perilaku Konsumen, Trading Card Game Magic |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Moch. Ali Syamsudin 197011 |
| Date Deposited: | 02 May 2014 06:37 |
| Last Modified: | 02 May 2014 06:37 |
| URI: | http://repository.ubaya.ac.id/id/eprint/12664 |
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