SURENDRA, WAYAN MASAGUNG (2012) Studi Deskriptif Destination Image Singapura Berdasarkan Persepsi Wisatawan di Surabaya. [Undergraduate thesis]
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Abstract
This study aimed to know the description about the image of Singapore as one tourism destination based on the perception of tourists in Surabaya. Where the perception of each person would probably not have the same, whether first time tourists who come or who have more than one time to come to a tourist area. To determine this, the required destination image on Singapore, where there are twenty dimensions namely Food and Drink, Climate, Cost, Hospitality, Cleanliness, Restful, Cities, Accessibility, Service, Diverse experience, Countryside, Beaches, Ease of communication, Reputation, Historical sites, Events, Nightlife, Shopping, Economic affluence, Familiar Atmosphere. This research is purely descriptive, i.e research aimed to know the description of the image based on the perception tourist Singapore in Surabaya. The sampling technique used in this study is non probability sampling. Number of samples used in this study were 100 respondents. The results that the overall dimensions of destination image, Cleanliness has the highest average whereas Beaches has the lowest average.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Destination image, Cleanliness, Beaches |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Moch. Ali Syamsudin 197011 |
| Date Deposited: | 08 Aug 2014 06:28 |
| Last Modified: | 08 Aug 2014 06:28 |
| URI: | http://repository.ubaya.ac.id/id/eprint/20138 |
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