Goly, Kevin Susanto (2015) Explanatory Study : The Influence of Risk and Trust On Customers Online Purchasing Behavior and Indonesian Perspective. [Undergraduate thesis]
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Abstract
This study aims to find out and analyze the effect of Trust and Risks on Indonesian Consumers' online purchasing behavior. This study used Structural Equation Modeling (SEM) with AMOS software version 18.0 for Windows. Sampling technique used in this study is a non-probability sampling technique with the type of convenience sampling. In terms of collecting the data, this study used online survey powered by Google Docs, which then distributed through several social media platforms. Sample of this study consisted of one hundred thirty eight (138) respondents .The respondents of this study are person that had done online purchase using credit card at least once. This study reveals that the Consumers' attitude has a positive influence towards Consumers' intention to purchase online, where the Consumers' attitude is being positively influenced by Trust in online vendors and Trust in third part assurance. Furthermore, Perceived online risk found to be has no positive influence on consumers' attitude, where Consumers' propensity to trust and Cultural Environment to Trust found to be has no influence on Consumers' intention to purchase online
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | perceived online risk, trust |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Academic Department > Department of MKU |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 18 Jul 2016 04:09 |
| Last Modified: | 18 Jul 2016 04:09 |
| URI: | http://repository.ubaya.ac.id/id/eprint/28079 |
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