Pratono, Aluisius Hery and Saputra, Ruswiati Surya and Pudjibudojo, Jatie Kusmiati Kusna (2016) The social capital and firm performance: Evident from Indonesia small businesses. International Journal of Economics and Financial Issues, 6 (S&). pp. 47-50. ISSN 2146-4138
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Abstract
This study aims to contribute to the social capital (SC) theory through examining the direct impact of SC and moderating impact of marketing capability (MC) on firm performance (FP). This study proposes a structural equation model and tests the hypothesis through generalized structured component analysis with random survey on small medium enterprises in Indonesia. The approach allows to analysis the element of SC: Network, trust and cognitive as well as the elements of MC: Pricing capability, product development, and marketing communication. The result indicates the SC and MC provide complementary effect to the FP.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Social Capital, Firm Performance, Marketing Capability |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Business and Economic > Department of Economic |
| Depositing User: | Hery Pratono 31105 |
| Date Deposited: | 21 Feb 2017 07:28 |
| Last Modified: | 15 Aug 2024 08:54 |
| URI: | http://repository.ubaya.ac.id/id/eprint/28932 |
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