Secapramana, Laurentia Verina Halim (2012) Business Innovation as a Competitive Strategy in Global Markets. In: Proceeding of The 4th The Indonesia International Conference on Innovation, Entreoreneurship, and Small Business: Developing and Collaborating in Innovation and Enterpreneurship to Pursue ASEAN Emerging Market. CIEL SBM-ITB, Bandung, pp. 149-154. ISBN 978-979-19081-7-7
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Abstract
Globalization are happening in our lives nowadays and still kept going in the economy world. The globalization of markets that extend the national market into a huge global market manifest also in Asean market developments. Business institutions which are generally more flexible and quicker to accept the changes due to the dynamic nature of business itself, is also preparing to set up a strategy to face competition and maintain its existence. Innovation is one of many alternative strategies that draw attention to compete in the free market. Innovation is seen as one of the things that are important for successful companies. But many companies have miss-interpretive innovation as being synonymous with innovation of new product development or traditional R & D. Such a myopia view could lead to the systematic erosion of competitive advantage, which resulted in the company as an industry look similar to each other. Innovation tends to be developed on the same dimensions. The following paper tries to discuss the various dimensions of a model that can be developed in innovation, with reference to the innovation business that has a wider scope than just product innovation and technology.
| Item Type: | Book Section |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | Faculty of Psychology > Department of Psychology |
| Depositing User: | Verina Halim 188005 |
| Date Deposited: | 14 Mar 2018 01:36 |
| Last Modified: | 26 Oct 2018 03:25 |
| URI: | http://repository.ubaya.ac.id/id/eprint/31832 |
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