Secapramana, Laurentia Verina Halim and Widyanti, Nyoman Daisy and Hanim M., Siti Fauziah and Pranastiti, Paula Dinar Widya (2013) BlackBerry consumers in Indonesia: Purchasing Decision, Customer Satisfaction, Lifestyle, and the Words of Mouth Communication. In: The 5th Conference of Association of Industrial and Organization Psychology in Indonesia (APIO), 5 October 2013, Universitas Mercu Buana, Jakarta.
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Abstract
Indonesia has long been named as the country with most BlackBerry users in the world. In August 2012 Ericsson ConsumberLab released the result of its study that Indonesia noted as the country with most BlackBerry users in the Asia Pacific region. This phenomenon invited pretty much reactions, ranging from admiration to a sense of wonder, considering the position of Indonesia as a developing country that indicates the limited purchasing power, while the price of a BlackBerry smart phone is quite expensive. The following research attempts to uncover the phenomenon of consumer behavior in Indonesia, particularly on BlackBerry users. Basically this report is a combination of 3 (three) explorative and co relational studies, which explores factors that influence buying decisions, consumer satisfaction and lifestyle, and the words of mouth communication, especially among college students. Respondents for each study were 181, 200, and 215 students, who were taken by incidental sampling technique. Data analysis techniques using correlation and factor analysis. The results will be discussed later.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | BlackBerry, words of mouth communication (WOM), product quality, customer satisfaction, purchasing decision, life style, |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | Faculty of Psychology > Department of Psychology |
| Depositing User: | Verina Halim 188005 |
| Date Deposited: | 22 Mar 2018 07:10 |
| Last Modified: | 18 Jan 2024 02:06 |
| URI: | http://repository.ubaya.ac.id/id/eprint/31873 |
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