Jonathan, Alexander (2018) Pengaruh Mobile App Features di Surabaya terhadap Post-Adoption Behaviors. [Undergraduate thesis]
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Abstract
Tujuan penelitian ini untuk mengetahui persepsi pengguna Mobile App terhadap karakteristik Mobile App (Mobile App Features) di Surabaya dan akibatnya terhadap Mobile App Usefulness, Playful Engangement, Mobile App Stickiness, dan Mobile App Word of Mouth. Penelitian ini diolah dengan menggunakan Structural Equation Model (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan Lisrel 8.70. 190 responden diambil dari pengguna Mobile App yang berdomisili di wilayah Surabaya. Hasil penelitian ini menemukan Mobile App Usefulness memiliki pengaruh positif dan signifikan terhadap Mobile App Stickiness dan Mobile App Word of Mouth, sedangkan Playful Engangement hanya berpengaruh terhadap Mobile App Stickiness.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Perceived Ubiquity, Perceived Informativeness, dan Perceived Personalization, Mobile App Usefulness, Playful Engangement, Mobile App Stickiness, Mobile App Word of Mouth |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 10 Oct 2018 07:12 |
| Last Modified: | 10 Oct 2018 07:12 |
| URI: | http://repository.ubaya.ac.id/id/eprint/33612 |
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