Managerial Inter-Disciplines Study On Indonesian Retail Bond

Wijaya, Liliana Inggrit and Mahadwartha, Putu Anom and Setyawan, Antonius Budhiman and Tandelilin, Elsye and Margaretha, Silvia and Sutejo, Bertha Silvia (2007) Managerial Inter-Disciplines Study On Indonesian Retail Bond. In: The 4th Ubaya International Annual Symposium On Management, 15 Maret 2007, Fakultas Ekonomi, Universitas Surabaya.

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Abstract

Retail bond is investment alternative for retail investors with short of fund, and more demanded on liquidity, low risk, and safety. Indonesia retail bond, known as Obligasi Retail (OR/) with 001 serial number was introduced on August 2007. This research is the first empirical research on OR/001. Our obstacles are obvious, such as lack of data, and lack of empirical support. This research is an interdisciplinary research with issues on finance, marketing, operation, and human resources. Those ,issues frame into grand research framework and tests interchangeably with secondary data. Samples are OR/ investors and selling agents that located at Surabaya and East Java region. This research argues that investors of ORI are more concern on liquidity, safety, risk, and distribution channel. Finance management and marketing management tries to tests OR/ positioning attributes based on Jiquidiiy, and safety. Finance management also focuses on risk of OR/ and investors perception on risk. Operation management, and human resources management 'focuses on distribution channel and OR/ selling agent. The preliminary result shows positive attitudes of OR/ confirmed, but less likely actualize trough an increase on OR/ (ransaction volume. This research suggests that OR/ successfully adopt as promising investment alternative. Consumer perceived OR/ as safe, liquid, with reliable distribution channel. However, investors actual behavior less likely confirmed the findings, especially for Su~abaya investors. Sales of OR/ in Su~abaya regions are below target, but national wide sales are surpassing target by IDR3.4 billion

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	retail, bond, liquidity, risk, safety, distribution channel, selling agent
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Adpesdam Ubaya
Date Deposited:	24 May 2013 06:51
Last Modified:	23 Jan 2024 07:40
URI:	http://repository.ubaya.ac.id/id/eprint/3447

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