Limantara, Louis Menotti (2018) Linking Consumer Culture Theory to Global Citizenship: The Role of Cultural Intelligence as Mediator. [Undergraduate thesis]
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Abstract
This research is conducted to examine the link between consumer culture theory and global citizenship, with the mediating of cultural intelligence. This research is a causal research with a quantitative method of path analysis. The sampling technical is a stratified random sampling for Indonesian citizens aged between 15 and 64, with 300 respondents. The results show that the consumer ethnocentrism and global consumer culture, demonstrate a positive effect towards global citizenship. Furthermore, in order to completing the result, cultural intelligence plays a crucial role as an intermediary, to bridge the independent and dependent variables. This study contributes to extend the discussion theory of global citizenship.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Global Citizenship, Global Consumer Culture, Consumer Ethnocentrism, Cultural Intelligence |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 10 May 2019 02:32 |
| Last Modified: | 10 May 2019 02:32 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34768 |
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