Kurniawan, Reinal Erwin (2018) Irrasionalitas dalam Prespektif Akuntansi Keprilakuan untuk Transaksi Lovebird. [Undergraduate thesis]
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Abstract
This research aims to look at the basis of lovebird pricing and consumer decisions in making lovebird purchases on the market. This is because the lovebird sold in the market has various prices even though it has the same quality. The trend of the lovebird phenomenon can also affect the pricing of lovebird sold on the market. Lovebirds with exciting achievements, melodious sounds, and exotic colors can be sold at high prices. This research uses qualitative approach by using basic recearch. This study uses the seller and buyer objects from lovebird in the Surabaya area. Surabaya is one of the cities that became the benchmark of lovebird prices to compare with prices in other cities by sellers and buyers. The findings of this study indicate that the selling price of majority lovebird is only based on sound and color, for other elements it is very unclear, the mark-up contained in lovebird cannot be clearly defined. When buying lovebird, consumers do not consider the rational aspect because they only see the sound and color. For the budget is not a big issue, most importantly lovebird has a good quality according to the tastes of lovebird consumers
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Mark-up, budget, rational |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Faculty of Business and Economic > Department of Accounting |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 15 Jul 2019 07:08 |
| Last Modified: | 15 Jul 2019 07:08 |
| URI: | http://repository.ubaya.ac.id/id/eprint/35049 |
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