Boosting Indonesia’s Tourism Sector to be Competitive

Tayibnapis, Ahmad Zafrullah and Sundari, Hj. Made Siti (2020) Boosting Indonesia’s Tourism Sector to be Competitive. International Journal of Management & Business Studies, 10 (1). pp. 9-14. ISSN 2230-9519 (Online) | ISSN : 2231-2463 (Print)

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Abstract

At present and in the future Indonesia still relies heavily on tourism to cover the current account deficit and the state budget deficit. In fact, every year it is quite difficult to reach the target of tourists to visit Indonesia because of various obstacles that should be overcome by the government and tourism business actors. Therefore, this research aims to boost tourism sector through increasing competitiveness. This research analysis refers to the views of Crouch & Ritchie (OECD, 1999). This qualitative research uses secondary data and primary data that are processed and analyzed comprehensively. The findings of this research prove that the government has done a lot for the development of tourism and set 10 main destinations as tourism icons. On the other hand, there are still disharmony and sectoral ego between the ministry and the local government so as to reduce competitiveness, such as lack of promotional activities, the high price of domestic flight tickets, and limited number of tourism ports.

Item Type: Article
Uncontrolled Keywords: Competitiveness, Attractive Destination, Promotion, Tourism
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Ester Sri W. 196039
Date Deposited: 10 Feb 2020 01:40
Last Modified: 27 May 2022 04:22
URI: http://repository.ubaya.ac.id/id/eprint/37294

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