Saleh, Rahmat (2017) Pesan Iklan Dalam Membangun Merek. Jurnal Bisnis Terapan, 1 (1). pp. 33-42. ISSN 2580 - 4928
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Abstract
The world of advertising in the competition to expose a brand at present is very tough. Therefore, it is necessary to have efforts and strategies to win the competition. The advertising message has an important role to build a brand in that a message consistency will build the customer mind for a brand. This article will discuss how the advertising message is managed through consistent actions to be able to build a brand image. The method undertaken in compiling this scientific article is the observation of bottled tea drink advertising. The repetitive and continuing message will be a structured pattern to leave a memory in the customer mind in that brand awareness will be stronger in the customer memory for a brand which is the capital in building a strong brand.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | advertising message, message consistency, brand awareness. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Polytechnic > Diploma in Marketing |
| Depositing User: | Ester Sri W. 196039 |
| Date Deposited: | 25 Mar 2020 14:18 |
| Last Modified: | 25 Mar 2020 14:18 |
| URI: | http://repository.ubaya.ac.id/id/eprint/37708 |
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