Linking global consumer culture and ethnocentric consumerism to global citizenship: exploring the mediating effect of cultural intelligence

Pratono, Aluisius Hery and Arli, Denni (2020) Linking global consumer culture and ethnocentric consumerism to global citizenship: exploring the mediating effect of cultural intelligence. International Journal of Sociology and Social Policy. ISSN 0144-333X

[thumbnail of 2020 CQ.pdf]
Preview
PDF
2020 CQ.pdf

Download (369kB) | Preview
Official URL / DOI: https://doi.org/10.1108/IJSSP-10-2019-0212

Abstract

Purpose – This article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence. Design/methodology/approach – The proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context. Findings – The empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship. Originality/value – This study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory. Keywords Global consumer culture, Global citizenship, Cultural intelligence, Ethnocentric consumerism Paper type Research paper

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Business and Economic > Department of Economic
Depositing User: Hery Pratono 31105
Date Deposited: 24 May 2020 15:44
Last Modified: 24 Mar 2021 16:23
URI: http://repository.ubaya.ac.id/id/eprint/37772

Actions (login required)

View Item View Item