Anandya, Dudi and Mutiara, Freddy and Priyonggo, A. (2020) Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper. In: 17 th International Symposium on Management (INSYMA 2020), 19-21 February 2020, Vung Tau City, Vietnam..
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Abstract
When the national mass media experiences a significant decline in circulation, this is not the case with Jawa Pos Newspaper, a regional newspaper in East Java. Circulation of newspaper sales both retail and subscription as well as advertising revenue declines, but the decline in Jawa Pos is not as deep as other newspapers. Losing to the speed of publication compared to online media, but choosing to concentrate on presenting local content, through what is referred to as hyperlocal journalism, which cannot be fulfilled by other online and newspaper media, as well as focusing on segments of readers who have worked and are economically established, making Jawa Pos’ business performance, in general, remains excellent.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Media, hyperlocal media, local content, newspaper, digital media, media strategy. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Ester Sri W. 196039 |
| Date Deposited: | 22 Oct 2020 08:21 |
| Last Modified: | 17 Apr 2021 20:52 |
| URI: | http://repository.ubaya.ac.id/id/eprint/38254 |
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