Analysis Of Panorama Tour And Bayu Buana Travel’s Strategies

Imanny, Happy Fransisca and Molle, Aurelia Indah (2020) Analysis Of Panorama Tour And Bayu Buana Travel’s Strategies. In: International Seminar of Contemporary Research on Business and Management (ISCRBM), November 25th – 27th 2020, Asosiasi Program Magister Manajemen Indonesia. (Submitted)

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Abstract

Indonesia tourism has a resource potential that can be developed into dividends. Supporting factors in tourism include transportation and accommodation. A travel agency needs to be able to search for information on various tourist attractions. This study aims at analyzing the performance, strategy, and development of two travel agencies, namely Bayu Buana Travel and Panorama Tour. The market penetration strategy was applied to analyze Panorama while the market development strategy was applied to analyze Bayu Buana. The strategy development was applied by Bayu Buana and Panorama with an online tour and travel company, such as holding public events or activities, utilizing email marketing, and placing advertisements on the Internet and to deal with the tight prices of the "services". It was found that each consumer had his method of buying the preferred product. The opportunity is still wide open because there are still many people who still prefer face-to-face transactions.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Internal, External, SWOT, Competitive Strategy
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Postgraduate Programs > Master Program in Clinical Pharmacy
Depositing User:	Ester Sri W. 196039
Date Deposited:	01 Feb 2021 06:36
Last Modified:	24 Mar 2021 16:32
URI:	http://repository.ubaya.ac.id/id/eprint/38814

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