How are Buying Intentions in a Marketplace Formed? An acceptance of New Technology in Young People

Julio, Bryan and Anandya, Dudi and Indarini, Indarini and Mutiara, Freddy (2021) How are Buying Intentions in a Marketplace Formed? An acceptance of New Technology in Young People. In: The 18th International Symposium on Management (INSYMA 2021), 29 Mei 2021, Digiseminar.

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Abstract

This research discusses the existing marketplaces in Indonesia. The purpose of this research is to determine the effects of Social Influence on Behavioral Intention and Perceived Usefulness on Attitude in a marketplace. This study is quantitative research with a causal design, with 304 respondents from Surabaya. There are 9 variables in this study, namely Perceived Use-fulness (PU), Perceived Enjoyment (PE), Perceived ease of use (PEOU), Trust in the m-vendor (TR), Social influences (SI), Satisfaction (SAT), Usage behavior (USE), Behavioral intention (BI), and Attitude (ATT). The results show that Social Influence has a positive ef-fect on Behavioral Intention, while Perceived usefulness is not proven to affect Attitude. Keywords: social influence, behavioral intention, perceived usefulness, attitude.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	social influence, behavioral intention, perceived usefulness, attitude
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	DUDI ANANDYA
Date Deposited:	06 Sep 2021 02:38
Last Modified:	23 Jul 2024 04:21
URI:	http://repository.ubaya.ac.id/id/eprint/40162

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