Gaya Hidup Hijau: Membeli E-Tiket

Rahardja, Christina (2012) Gaya Hidup Hijau: Membeli E-Tiket. In: Conference in Business, Accounting and Management (CBAM), 2012, UNISSULA.

PDF Christina Rahardja_Gaya Hidup Hijau.pdf Download (1MB)

Abstract

Be green in style is popular today. There are several activities of “green chic”; eco fashions, go online shopping, and buy local. Purpose of this study was to describe consumer behavior in Surabaya consuming e-ticketing services in business aviation low cost carrier (LCC) as one of green in style. Using the elements of consumer behavior study; 5W 1H. In this research, respondents are who had bought and used e-ticketing services in business aviation low cost carrier (LCC) in Surabaya at least 2 times in the last 1 year, buying and using the services of low cost carrier airlines (LCC) with buy e-ticketing service for personal gain, based in Surabaya, graduate a minimum high school education. Analysis use frequency tables, tables percentage bar charts and cross tabulations method. This research result showed that e-ticketing service users in the business aviation low cost carrier (LCC) most were women. Respondents use e-ticketing service for holidays. The reason uses e-ticketing services because of practical. Respondents usually frequent purchases and travel by purchasing tickets using e-ticketing service between 2-4 times in the last 1 year. At the end, majority of respondents were satisfied after using e-ticketing service due to time saving and practical.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Green marketing, green lifestyle, consumer behavior, online shopping for e-ticketing
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Christina Rahardja H (31113)
Date Deposited:	14 Mar 2022 03:26
Last Modified:	01 Apr 2022 03:04
URI:	http://repository.ubaya.ac.id/id/eprint/41535

Actions (login required)

View Item